Reddit took an incremental approach to validate the opportunity by confirming the underlying technology first for the Sign in with Google button on a single platform, then expanded the feature on all supported platforms, and eventually investing in the One Tap module. Mobile web, Android and iOS platforms all took approximately one to two months each to implement, as Reddit had to refactor most of the authentication and signup flows. In parallel, Reddit also developed the frontend feature on the desktop platform. It took approximately four months of backend engineering work to set up the system to support Google Identity Services. For example, the pressure of having to create a seemingly clever username on the spot results in an approximate 30% dropoff rate. For example, without a verified email address, there is no method for a user to recover their account if they forget their password.Īdditionally, the standard registration process can have friction points that result in dropoff during user enrollment. While this is a valuable privacy quality for users, it has the potential to cause certain operational issues. Reddit has always valued their users’ privacy and has never required an email address or a real name to create an account. 100% increase in sign ins with One Tap (Mobile Web).10% - 22% increase in sign ins with One Tap (Desktop and Android).
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